What all can a Brick do or transform into?, was the primary question that drove the conceptual stand of using the product brick itself as a primary material for the interior spaces. The intent was to turn ideas into welcoming classics that are appealing yet functional expressions of individuality of brick’s characteristics. The intent was to house the gallery area to the core, creating a place to invite, inspire and collaborate. This store was envisaged as a place to celebrate and demonstrate brick as an independent to a cohesive element, from a unit to various module. Hence the store didn’t just display brick typologies and its samples but all spaces and elements of space making were made out of bricks from flooring to ceiling or from tables to niches in the wall.