What all can a Brick do or transform into?, was the primary question that drove the conceptual stand of using the product brick itself as a primary material for the interior spaces. The intent was to turn ideas into welcoming classics that are appealing yet functional expressions of individuality of brick’s characteristics.The core holds a gallery that invites collaboration and inspiration. This store was envisaged as a place to celebrate and demonstrate brick as an independent to a cohesive element, from a unit to various module. The store goes beyond displaying samples; every aspect, from flooring to niches, is crafted from bricks.The store offers enthusiasts and designers a chance to engage with clay creations in countless stimulating ways, breathing life into the world of bricks.